Theo Brandt

5 min read

Async by default does not mean slow

Response time expectations we write down, and why they made the team faster, not slower.

Async teams get a reputation for being slow. Ours was, until we wrote down what fast means for each kind of message.

Mentions get a reply within four working hours. Approvals within one working day. Everything else when you get to it.

Once people knew what was expected, they stopped checking chat every six minutes.

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© 2026 Marlow, Inc.

© 2026 Marlow, Inc.

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